Issue 2 / Sponsorship
Niche Design is an annual zine exploring where creativity flourishes in an age of sameness. Each issue features original essays and exclusive interviews with unconventional creative practitioners, aiming to surface more authentic ways of thinking and working.
Read by designers and researchers at:
Issue #1 stats
- LaunchedSeptember 2025
- Sales300+ copies sold
- ParticipantsAre.na, teenage engineering, The Light Phone, Daylight Computer, Sublime, and more
- StockistsMagasin IIISold outJaffaMagmaLondonCahier CentralSold outParisPro qmBerlinBrotBratislava
- AudienceDesigners, founders, and other builders
In their words
hermit the cat@hermittodaydecided to give Niche Design zine a try and it exceeded my expectations. it's independent publishing done right. also: what a relief to know that designers driven by feeling, care, delight, and nuance still exist.Dec 23, 2025
Max Miner@MxMnr2026 is the year I pick up collecting print again. starting with this tastefully crafted design zine by @itaydreJan 7, 2026
Maureen HerbenThe Cursor MagazineIt's one of these rare magazines that is truly a good read with topics you don't come across often. Itay made this magazine based on his search for places where design still feels alive.Dec 17, 2025
Greg StoreyBrilliant Crank↗While the production quality is all zine, it fills the gap for what we've been missing for a long time now. I hope to see many more issues in the future. Buy it now.Dec 2025On the shelves of
Readership113 cities worldwide
Issue #2
This year’s theme is the creative process, exploring the emotional struggles and challenges of bringing a project to completion through the perspectives of musicians, designers, writers, and other creative practitioners.
- Rad BrownHip-hop producer
- Hermit the catTwitter pseudonym
- Filip SkrzesinskiSubframe
- Steve Ruiztldraw
- Stephen HaneyPaper
- Henrik KarlssonEscaping Flatland
- Noël LeuGrilli Type
- Nikita Prokopovtonsky.me
- Ryan GilbertWorkspaces
- Che-Wei Wang & Taylor LevyCW&T
Sponsors & grants
Sublime+1 individual contributor
Sponsorship tiers
Allocation
Half of every sponsorship dollar goes to print; the rest funds getting the issue into the world.
- Printing & production
- Launch tour, events & fairs
- Merch
About
Niche Design is a self-published publication by Itay Dreyfus, an independent designer and writer based in Tel Aviv, who also publishes Product Identity.
The first issue, a 104-page printed zine released in the fall of 2025, brought together five essays and fourteen interviews with designers, founders, and other creative practitioners. The entire publication is a one-person operation: from writing, editing, interviewing, and design to production, publishing, and distribution.
