PRODUCT IDENTITY FEATURING:
CHARLES BROSKOSKI □ ANTON REPPONEN □ PAVEL KEDZICH □ YATÚ ESPINOSA & NORM O'HAGAN □ PIRIJAN □ XH □ ANJAN KATTA □ ANDY ALLEN □ VIN, LUCAS FISCHER & KENT DE BRUIN □ HERMAN MARTINUS □

Exploring

where design

flourishes


Ditch trends. Avoid playbooks. Reject boredom.
Embrace the niche to rediscover authenticity.

The niche design is a zine for designers and product makers seeking meaning beyond metrics. It invites you to rethink how we shape products and culture.

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Read [draft v0.1]
DIGITAL + PRINT EDITIONS • COMING SPRING 2025


In conversations w/
3+ interviews
PAVEL
KEDZICH“We designers, aren’t changing the world. Like everyone in tech, we’ve been absorbed by business and metrics.”
The other web
CHARLES BROSKOSKI
“I feel like Are.na could be any size as long as it gets there at the right pace.”Growth at the right pace

ANTON
REPPONEN
“Problem-solving is part of design, but it’s not the only reason we engage in the process.”
Cultivating a diverse practice
& words from
7+ Q&A’s
PIRIJAN
Kinopio
YATÚ ESPINOSA & NORM O'HAGAN
USB Club
ANDY ALLEN                          
!Boring software
VIN, LUCAS & KENT        
Futureland
XH
 mmm.page
ANJAN KATTA
Daylight Computer

HERMAN MARTINUS  
Bear Blog
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ABOUTOriginally started as an innocent blog post, I’ve spent the past year expanding its core ideas into a long-form zine. The niche design is a self-published, for-profit project funded with the help of early backers. Join them to support its release.
ACKNOWLEDGMENTSThanks to early backers and readers:
Shachaf Rodberg, kev, Steyn Viljoen, Sari Azout, José Gonçalves, Pavel Kedzich, Johannes Klingebiel, Freek Wallaard
FOLLOW ALONGTwitter, Substack, Are.na
COLOPHONCover visuals were made in STG by Kiel Danger Mutschelknaus.
All image rights are reserved to their creators.