Ditch trends.
Avoid playbooks.
Reject boredom.
Niche design is an annual magazine exploring where design flourishes in today's age of sameness. Through a mix of essays and exclusive interviews with unconventional designers and product makers, it highlights those who go against the grain.
A zine for designers and product makers seeking meaning beyond metrics, inviting you to rethink our culture through the ways we design.
Purchase→Featuring
Anton Repponen
Anton & Irene“Problem-solving is part of design, but it's not the only reason we engage in the process.”
Pavel Kedzich
Argyle“Design isn't about impact. It's about finishing the work.”
Charles Broskoski
Are.na“I feel like Are.na could be any size as long as it gets there at the right pace.”
Dave Gorum
Play Into Being“I also fell out of love with design, or at least with what design had become. Social media was draining me, and the broader design world felt alienating. I no longer knew how I fit into it.”
Piri
Kinopio“Indie software is where enthusiasts, power-users, and professionals go to make their lives deeper and their work richer.”
Yatú Espinosa & Norm O'Hagan
USB Club“The world of USB Club feels nostalgic because we see so much potential in giving new life to vintage tech. It's returning the digital world to the physical form.”
Andy Allen
!Boring“As the robots take over our work, we have to reconnect with our humanity. And that means relearning how to play.”
Herman Martinus
Bear Blog“There aren't superfluous features that get in the way and add complexity. It's a tool that allows you to do what you're there to do: write.”
Vin Verma, Lucas Fischer & Kent de Bruin
Futureland“My philosophy was to rely on boring technology that has long been proven to work well instead of getting distracted by new shiny tools and frameworks.”
Anjan Katta
Daylight“The main problem with computing is that it has no species. It's completely homogenous, industrial, and one-size-fits-all.”
XH
mmm.page“I owe my sensibilities and education to the internet.”
Joe Hollier
The Light Phone“Our constraints literally define our product.”
Jesper Kouthoofd
teenage engineering“design is everything and therefore design needs to be radical.”
Sari Azout
Sublime“I want Sublime to build an infinite game—a sandbox for creating extremely valuable things.”
Readers
“While the production quality is all zine, it fills the gap for what we've been missing for a long time now. I hope to see many more issues in the future. Buy it now.”
Greg StoreyBrilliant Crank“One of the most creative zines that I have seen.”
Ryan GilbertWorkspaces“It's one of these rare magazines that is truly a good read with topics you don't come across often. Itay made this magazine based on his search for places where design still feels alive.”
Maureen HerbenThe Cursor Magazine“On my first day officially off, I'm finally enjoying my copy of Niche Design by @itaydre — a real labor of love zine interviewing designers with a unique point of view and style (I'm in there too!)”
PiriKinopio“great job on the Niche Design Zine. i'll save my critiques of the artefact for later but i really liked the typesetting, whole thing obviously designed with love.”
JudahJoodaloop“man, this book feels soooo good being in my library”
DanyDiecarz“2026 is the year I pick up collecting print again. starting with this tastefully crafted design zine by @itaydre”
Max MinerFluidstack
Stockists
- Magasin IIISold outJaffa, IL
- MagmaLondon, UK
- Cahier CentralSold outParis, FR
- BrotBratislava, SK
- Pro qmBerlin, DE
Libraries
- Royal College of ArtLondon, UK
- Columbia UniversityNew York, NY
- ArtCenter College of DesignPasadena, CA
- Maryland Institute College of ArtBaltimore, MD
FAQ
- What is Niche design?
- An annual print zine on where design flourishes in an age of sameness, made of essays and exclusive interviews with unconventional designers and product makers.
- Who makes it?
- Itay Dreyfus, a designer and publisher based in Tel Aviv.
- How long does delivery take?
- Orders ship in batches to keep costs down, about 4 weeks from order to desk.
- Where do you ship to?
- Mostly worldwide. See the countries listed at checkout.
- Do orders include tracking?
- It depends on the volume. Larger batches ship with tracking, but single copies usually go untracked to keep expenses down, as befits a self-published project.
- Any student discount?
- Email me with where you're currently studying and I'll send you a discount.